I am about half way through Alyson B. Stanfield's book, I'd rather be in the studio, and already the things I have learned are well worth the cost! The book is absolutely chock full of great advice, web sites to check out, ways of going about promoting your art, reasons you should do certain things and not do others... it is truly like having my own personal coach cheering me on and helping me in every way possible to get my art out there and recognized.
The second chapter is all about becoming organized. Now, I am an organized person - that is not the problem! BUT, in trying to keep track of each of my paintings, the costs involved in each one, who they were sold to, the costs of shipping and handling, managing the pictures of each, size of each, invoices, expenses... and on and on... I was becoming very frustrated trying to build a little system where I could actually find what I was looking for quickly. One day I ended up incredibly frustrated because I could not find the one piece of information I was looking for in the files of my computer... Has that ever happened to you?
Well, fear not, in Chapter 2 Alyson B. Stanfield gives the names of several software programs just for ARTIST'S DATABASES!!! Who knew that there were databases out there that enable you to have everything in one place, from the photo of the painting to an e-mailing list, to a certificate of authenticity! I can use it for both my paintings and my photographs, and all are in one place! Yahoo! Not only that, but several of the companies selling these databases allow you to download a free trial before you buy, so that you can see if their product will suit your purposes.
Other topics covered in Alyson's book, to name a few, are:
- creating your artist statement
- creating a powerful portfolio
- building your website and blog
- communication and followup
- saving money and being able to "generate buzz on a shoestring"
I highly recommend this book if you are serious about promoting your art. In addition, you might like to check out Alyson's blog and sign up for her art tips newsletter.